• obsoleteacct@lemmy.zip
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    18 days ago

    It’s unclear whether it’s required. What is very clear, is that a large, well funded, effort on the right seems to be out performing the efforts of the left.

    I think, it’s safe to assume that there is a numbers game at play here. Money provides search optimization, higher production values, more creators able to spend more time on content, bot armies promoting content, generating likes, subscriptions, and comments.

    If that is possible to recreate through pure grass roots efforts we haven’t seen it.

    • sp3ctr4l@lemmy.dbzer0.com
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      18 days ago

      No, the whole point is that it is required, and becauase it isn’t being done, identity-hungry consumers find people who actually are marketing to them, specifically.

      Like, sorry to put it in those terms, but that is the reality of it.

      How could it not be required? The young white male demographic just objectively did get more and more right wing radicalized in the last 5 to 10 years… you can either yell at them for that, or, do preventative care.

      It doesn’t take a billion dollars to develop ways of talking about things and topics that work for that demo… there are tons of uh, for example, ex-religious people who will and do truly relate to the bullshit that a young white dude goes through growing up /very/ religiously, and they can tell you how their moral structure correctly led them to reject a whole bunch of right wing bullshit, and they’re speaking genuinely.

      Would a billion dollars help with this kind of messaging?

      Sure, yeah.

      But it isn’t required, it doesn’t take a billion dollars to figure out how to talk to young white guys, young guys of any ethnicity… unless you’re the DNC, then I guess this does apparently require giving small fortunes to a whole lot of contractor PR marketing people.

      What is required is the actual messaging, and then tie that back into the rest of a leftist worldview.

      Then you use the money to help spread that message further.

      If you start with the money and make messaging from there, you get David Pakman, you get Brian Tyler Cohen (Cowen? sp?), ie, not actually leftists.