In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
That’s probably good for Google’s Adsense, they will sell advertiser’s a place in the AI summary source list, or only include info from those paid sources. It’s like the normal ad results, but without the giant “don’t even bother clicking me” label.
Idk what to think of the low interaction with the AI source links, I can’t imagine just reading the summary and believing it without skimming the sources.
That’s probably good for Google’s Adsense, they will sell advertiser’s a place in the AI summary source list, or only include info from those paid sources. It’s like the normal ad results, but without the giant “don’t even bother clicking me” label.
Idk what to think of the low interaction with the AI source links, I can’t imagine just reading the summary and believing it without skimming the sources.