To be clear, Thunderbolts hasn’t sunk to the depths of “The Marvels,” which remains the MCU’s lowest-grossing film at just $205M worldwide. But it’s still the second-worst performer in franchise history.
worldwide total of $355M. While these numbers might seem respectable at a glance, multiple reports hinted that the film’s break-even point was in the $500M range
There’s no way it actually cost $500m to make. If there’s a failure at all here, it’s expensive marketing. But when it comes to profit/loss for individual movies, Hollywood Accounting makes it all meaningless at that level.
“Did it entertain me for ~2 hours?” is the only question anybody outside a boardroom should be concerned with. All the rest is gossip and schadenfreude.
You’re right, there isn’t. The real, reported budget is $180 million.
The reason it needs to make $500 million to break even is because the studio doesn’t get the full box office gross - 50% of it goes to the theaters (because they don’t show movies for free).
So it needs to make double the budget, plus an additional hundred million or so, to cover the marketing costs, putting the real breakeven at around $450 million.
I think the biggest issue is that Marvel gave fans a perfect jumping-off point with Endgame…and then hit a slump, giving audiences very little reason to jump back on.
Honestly shocked? Everyone I know has seen it and has a good opinion of it. Just assumed it was doing well I guess
There’s no way it actually cost $500m to make. If there’s a failure at all here, it’s expensive marketing. But when it comes to profit/loss for individual movies, Hollywood Accounting makes it all meaningless at that level.
“Did it entertain me for ~2 hours?” is the only question anybody outside a boardroom should be concerned with. All the rest is gossip and schadenfreude.
You’re right, there isn’t. The real, reported budget is $180 million.
The reason it needs to make $500 million to break even is because the studio doesn’t get the full box office gross - 50% of it goes to the theaters (because they don’t show movies for free).
So it needs to make double the budget, plus an additional hundred million or so, to cover the marketing costs, putting the real breakeven at around $450 million.
Are Marvel relying on people going to see it multiple times? Because those days are over.
I think the biggest issue is that Marvel gave fans a perfect jumping-off point with Endgame…and then hit a slump, giving audiences very little reason to jump back on.
We could write a book about all the mistakes Marvel made after the Infinity Saga.