The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.
That explains why the ad is smarmy and condescending rather than funny
That lobby group’s primary concern is a lower milk consumption among zoomers and millenials. And all of their marketing about it is just awful. Younger people don’t find plant based milks weird enough for the messaging here to stick.
Aubrey Plaza’s stuff blew up with zoomers on tiktok so I think that’s why they bought her
I more meant the “lol what’s the deal with plant based milks?” approach. It probably isn’t going to work on a generation that already accepts it.