AI avatars in China just proved they are ace influencers. It only took a duo 7 hours to rake in more than $7 million
www.cnbc.com
Digital versions of human beings are now able to sell more than real people can, thanks to artificial intelligence, a recent business collaboration showed.

Avatars generated by artificial intelligence are now able to sell more than real people can, according to a collaboration between Chinese tech company Baidu and a popular livestreamer.

Luo Yonghao, one of China’s earliest and most popular livestreamers, and his co-host Xiao Mu both used digital versions of themselves to interact with viewers in real time for well over six hours on Sunday on Baidu’s e-commerce livestreaming platform “Youxuan”, the Chinese tech company said. The session raked in 55 million yuan ($7.65 million).

In comparison, Luo’s first livestream attempt on Youxuan last month, which lasted just over four hours, saw fewer orders for consumer electronics, food and other key products, Baidu said.

  • ElectroVagrant@lemmy.worldOPEnglish
    1·
    22 days ago

    Unless I’m mistaken, it sounds like they were running without human input, see last sentence:

    AI avatars can sharply reduce costs since companies don’t need to hire a large production team or a studio to livestream. The digital avatars can also stream nonstop without needing breaks.

    The phrasing is clunky, I’ll give you that, which I think is attributable to this being early days for the tech.