Okay, dude. Mute this video (no cheating by listening to it first; you have to act like a REAL designer here), then use that AI to generate for me some sound design that works for the visuals at the timestamp. Should be simple to do better than the sound designers over at Riot for an expert like yourself with access to an AI that makes their expertise irrelevant and will totally steal their job.

Oh, what’s that? It sounds awful and doesn’t represent the character at all? Hmm…

Imagine the ego it would take to write something as unbelievably cringe as this personal fantasy about an anonymous person you’re angry at just to make yourself feel better.

For the record, I’m autistic and I am highly compensated for my expertise as an interactive artist, so that’s why I’m discussing this topic with fervor.

It’s also really funny that anybody would ever give a shit about fake internet points, as if it were some transcendental measure of correctness or moral merit and not just an indication of how uninformed, emotionally-driven and circlejerk-y the general public is on social media.

“Oh no, all my quality work won’t be in the next marvel movie or in mcdonalds’ next happy-meal promo campaign, darn. Guess I’ll have to make and sell something else.”

~ Literally every artist with a modicum of talent, ambition and a brain

What’s your favorite big-budget, AI-generated game/movie/show that you’ve given money to, again?

This is such a flimsy argument that it’s barely worth responding to. People by-and-large are absolutely sick of Marvel slop and still seek quality art elsewhere; this is not a novel concept, nor will it be outmoded by the introduction of AI. The internet and entertainment industry at large is still actively exploding with monetized, unique, quality content because not everybody wants slop; most people are actively sick of it. Talented visual artists are still and will continue to be hired in the entertainment industry and will also continue to be able to independently release stuff online because they have their own individual perspective and the x-factor of “human creativity” that AI slop just cannot compete with. Interesting that you didn’t address that, but what’s also interesting is you’re touching upon the reason most people are mad; AI models tend to churn out mediocre work, and people feel threatened because they aren’t good enough at their craft to compete with it, so instead of becoming better they scream at anybody trying to advance the technology of their particular discipline for taking away extremely easy kinds of work that they barely had to do anything to get before (patreon commissions, etc.). Work a tad harder, try to express yourself more effectively and I promise you somebody will value your work above the forgettable music from “The Eternals”. People with talent tend to break through if they try hard enough, it’s not rocket science.

And I addressed the budget-cut thing earlier, so no I am not acting the way you described. Budget cuts are not an AI problem, they’re a capitalism problem, as I stated previously. Please read.

INB4 people scream “survivorship bias”. No, you’re just not good enough, and you’d rather scream and yell at sensible takes from every expert in their field or craft than accept that fact. Legitimately. I know you don’t like hearing that, but you need to accept it in order to improve. Get better at your craft. If you can’t make stuff with greater quality than AI slop, you’re not going to be capable of making things that resonate with people anyway. AI will never be able to do this, and this kind of quality creates sales. AI will be used, sure, but it will be leveraged to improve efficiency, not replace artists

I love when regular folks act like they understand things better than industry insiders near the top of their respective field. It’s genuinely amusing.

Let me ask you a simple question: do YOU want to play a game with mediocre, lowest-common-denominator-generated AI audio (case-in-point, that AI audio generator sounds like dogshit and would never fly in a retail product)? Or do you want something crafted by a human with feelings (a thing an AI model does not have) and the ability to create unique design crafted specifically to create emotional resonance within you (and thing an AI has exactly zero intuition for) that is specifically tailored for the game in question, as any good piece of art demands?

Answers on a postcard, thanks. The market agrees with me as well; no AI-produced game is winning at the Game Awards any time even remotely soon, because nobody wants to play stuff like that. And you know what’s even funnier? We TRIED to use tools like this a few years ago when they began appearing on the market, and we very quickly ditched them because they sounded like ass, even when we built our own proprietary models and trained them on our own designed assets. Turns out you can’t tell a plagiarism machine to be original and good because it doesn’t know what either of those things mean. Hell, even sound design plugins that try to do exactly what you’re talking about have kinda failed in the market for the exact reasons I just mentioned. People aren’t buying Combobulator, they’re buying Serum 2 in droves.

And no, I have not seen my industry decimated by AI. Talk to any experienced AAA game dev on LinkedIn or any one of our public-facing Discord servers; it’s not really a thing. There still is and always will be a huge demand for art specifically created by humans and for humans for the exact reasons listed above. What has ACTUALLY decimated my industry is the overvaluation and inflation of everything in the economy, and now the low interest rates put in place to counter it, which is leading to layoffs once giant games don’t generate the insane profit targets suits have, which is likely what you are erroneously attributing to AI displacement.

Not me personally, as AI can’t really replicate my work (I’m a senior sound designer on a big game), but a few colleagues of mine have already begun reaping the workflow improvements of AI at their studio.

AAA dev here.

Carmack is correct. I expect to be dogpiled by uninformed disagreements, though, because on social media all AI = Bad and no nuance is allowed. If that’s your knee-jerk reaction, please refrain for a moment and calmly re-think through your position.

EDIT: lol called it

Good. Let the stupids hit the darwinian great filter of “figure out how to make an account with more than 2 brain cells” and never make it here. Will hopefully mitigate yet another eternal September.