Paying for privacy should be necessary because it’s the only way to fund development of the software you rely on. If you’re not paying, you’re the product.
I pay for email and a handful of other services online. I would be happy to pay for online content if that eliminated ads and tracking. I want to help fund Firefox, but my only option is Mozilla VPN/Relay. Donations don’t fund development, and the rest of the paid products have privacy issues. I also have concerns about Mozilla VPN, why wouldn’t I just go to Mullvad directly instead of adding another party that can potentially track me?
I’m happy to pay, let me pay.
I’m looking into Technitium, which doesn’t get a ton of attention here. It looks to be much more feature packed than PiHole (DNS over HTTPS, for example), and similar to AdGuard Home.