“You get that loyalty early, and potentially for life”: internal Google documents describe how their presence in schools helps the company build a “pipeline of future users.”

Arthur Besse@lemmy.ml · 3 days ago

“You get that loyalty early, and potentially for life”: internal Google documents describe how their presence in schools helps the company build a “pipeline of future users.”

partial_accumen@lemmy.world · 3 days ago

This isn’t new even in the computing world. In the 1990s Apple had huge donations to primary schools and large discounts to college students for years gaining a couple of generations of customers.

Remember these?

source

“You get that loyalty early, and potentially for life”: internal Google documents describe how their presence in schools helps the company build a “pipeline of future users.”

“You get that loyalty early, and potentially for life”: internal Google documents describe how their presence in schools helps the company build a “pipeline of future users.”

Google’s work in schools aims to create a ‘pipeline of future users,’ internal documents say