For years, the internet has been shrinking. Not in size, not in data, but in ownership. A vast, decentralized network of personal blogs, forums, and independent communities has been corralled into a handful of paved prison yards controlled by a few massive corporations. Every post, every “friend,” every creative work—
I don’t think it’s too complicated, but it is noticeably more complicated than joining traditional social media. People often get immediately freaked out by the whole concept of instances. I know everybody keeps trying to use the email comparison, but that just is not working. People cannot connect the dots between email and something like Instagram.