The 1.7 million customers who originated from a top 2023 release
This wording is a bit strange, are they tracking the new steam accounts that signed up to buy a specific 2023 title (like Baldur’s Gate 3, Hogwarts Legacy, or Starfield)?
If so it says more about the specific demographic attracted to that unknown title than it does about Steam in general.
To gather data illustrating the effectiveness of that approach, we went all the way back to 2023 and identified the biggest 20 releases of that year. We looked at every new first-time purchaser generated by those products (that is, an account making a purchase, or redeeming a Steam key, for the first time) for a total of 1.7 million new users.
This wording is a bit strange, are they tracking the new steam accounts that signed up to buy a specific 2023 title (like Baldur’s Gate 3, Hogwarts Legacy, or Starfield)?
If so it says more about the specific demographic attracted to that unknown title than it does about Steam in general.
Edit:
The methodology is explained here:
https://store.steampowered.com/news/group/4145017/view/751641001553035271