• X, the former Twitter, has experienced a worldwide outage as of 12PM on Monday CAT.
  • This is likely the first major outage of the company since Musk took ownership in 2022.
  • The outage seems to have only lasted for about half an hour.
  • robbinhood@lemmy.world
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    4 days ago

    I still can’t believe he nuked the Twitter brand. It was like the most valuable part of the platform. X is such a dumb, generic nothing name.

    • Cocodapuf@lemmy.world
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      3 days ago

      Yeah, I really could not understand the motivation behind that. Why throw away such a valuable brand? I mean the name was even a clever play on words that also gave them a cute bird icon/mascot.

      “Twitter”, with that bird logo is just a slam dunk, that’s solid gold branding… It’s insane to randomly “go a different direction” and then land at “X”. If I was their brand coordinator or director of marketing when they made that change, I’d resign then and there.

      Changing their name to “X” was essentially lighting 20% of their assets on fire on day 1.

      • meco03211@lemmy.world
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        4 days ago

        I like referring to it as xitter, pronounced “shitter”. What were once tweets are now steaming piles of xit. Or someone taking/dropping a xit.

    • Imgonnatrythis@sh.itjust.works
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      4 days ago

      It’s going to be so easy for him to turn that x into a swastika in a couple of years though. Its what’s known in tech circles as IED “iterative evil design”