Talking about impossible and beyond meat, of course. I like their taste, so I’m not one of those burger fash who complains about not being able to taste the flesh wounds of their victims. Just need the skinny on how it compares in terms of it’s nutrient quality, health factors in terms of contaminants in production or as a result of (PFAS, lead), and the impact on the environment. I’m sure the production of fake borg is better than maintaining and slaughtering cows, but relative to other foods how much better is it?


I’m going to assume it’s expedience and profit motive then.
Seems, from that page, that they’re committed to the idea of Impossible and similar products not being intended for vegans, but for carnists who want to reduce their animal consumption, which is probably a larger market in the US at least. Disappointing but not really surprising.
I don’t see how this justifies…anything? If it was optional, and was a small-scale test that only had to be done once, why do it at all?
My idle thought goes to “does that make them currently vegan then?” but that’s pointless when there are infinite vegan options that don’t require supporting a brand which did animal testing. Nobody needs a hyper realistic borger
If they were already overly focused on carnists, it only gets better from there! The CEO+founder whose name appears under that post was replaced:
see my pfp for reaction
American burger brain and its consequences… The structural, load bearing brainworms can’t be removed, the entire thing needs to go
Also fuck off with that “flexitarian” shit. “Limited vegetarian” my ass, that’s just carnism! God I hate this liberal-ass mindset
It’s a great strategy when the majority of your market is vegans and vegetarians to alienate them whenever possible.
That’s the take vegans generally seem to have on them. It doesn’t help that their site is full of phrases like ”Everyone loves meat because it’s so delicious”, strong pick me energy. Personally, I’m not a fan of the ”vegan food needs to taste like meat to appeal to carnists” approach in general.